This is where the world of basketball, innovation, and global culture will come together.
The NBXL is proud to announce Expo City Dubai as its official home, marking a groundbreaking partnership that will redefine the future of sports. At the heart of this collaboration is the Expo City Dubai Innovators, a dynamic team representing the spirit of innovation and global connectivity that defines this incredible city. As part of the broader Expo City Dubai and NBXL naming rights partnership, the Innovators are the first team to embody the city’s vision of blending technology, culture, and sport.
This partnership aligns perfectly with Dubai's ambitious Master Plan 2030, a forward-thinking blueprint that positions the city as a global hub for innovation, business, and tourism. With its focus on sustainable urban development, cutting-edge technology, and world-class infrastructure, Expo City Dubai will serve as the beating heart of this vision. As part of this plan, Expo City will become the region’s premier destination for not just business and culture, but also world-class sporting events, with the NBXL leading the way.
The NBXL and the Expo City Dubai Innovators represent a bold leap forward in global sports. By merging the energy of top-tier basketball with Dubai’s emphasis on futuristic urban living, the league will offer fans an unprecedented experience, blending high-octane competition with immersive technological and cultural experiences. This is where the world of basketball, innovation, and global culture will come together.
NBXL at Expo City Dubai is more than just a league; it’s a symbol of the future—one where sports and innovation merge to create something truly extraordinary. Get ready for the next evolution of basketball, where the game and the city are both powered by the vision of tomorrow.
FEATURED CONTENT
Take a few minutes to learn everything you need to know about the NBXL.
โโThe Making of the NBXL documentary is set to premiere October 2025 in selected locations in the USA and Dubai and on NBXL streaming services worldwide.
TEAMS
QUALITY OF LIFE
At the NBXL, we are not just focused on basketball. We aim to promote and improve the quality of life through sports and entertainment. By showcasing high-level basketball, we hope to inspire individuals, create a sense of community, and contribute to the overall well-being of our fans.
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We also want individuals to learn to play and enjoy the game of basketball while also having the opportunity to excell in it though our academies, clinics, camps, and events that range from the grassroots level all the way to the professinal level.
FIRST EVER US - MIDDLE EAST BASED LEAGUE
In the United States the NBXL's goal is to provide players from around the world an alternative league to the NBA on American soil. The NBXL has been cultivating a vacant NBA market in New Jersey, since 2009 with its founding team the NJ-Pros, and plans to expand into other cities without NBA teams.
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NBXL's expansion into vacant NBA markets presents a unique opportunity to invigorate basketball communities that have longed for a professional team. Be bringing high-level basketball to these areas, the NBXL aims to ignite the passion and support of local fans, particular immigrants, fostering a sense of pride and unity within the community by seeing local and international players represent them on American soil while playing in the NBXL.
NBXL plans to build on the growth and popularity of basketball in the Middle East by having teams and league games at Expo City Dubai and becoming the first ever US-Middle East based independent professional basketball league to actually call the region home. Additionally, we strive to showcase the captivating beauty and charm of the region along side our thrilling basketball games. Our ultimate goal is to attract visitors from around the world to help Middle East countries diversify their economies beyond oil across the sports and entertainment sectors.
VISIT MIDDLE EAST
NBXL EXPERIENCE PACKAGES
We offer all inclusive packages for fans from around the world to come to the Middle East and experience the NBXL and Middle East together.
Packages include airfare, hotel, transportation, access to NBXL games and activities, plus a tour of Middle East most famous and historic attractions.
