WINNING WHERE IT MATTERS
NBXL is for the player.
Winning Where It Matters® is for the person behind the player.
Through Winning Where It Matters®, every NBXL player has access to personal branding, leadership, business guidance, and opportunities designed to prepare them for life beyond the game.
Winning Where It Matters® works to connect NBXL players with brand partnerships and business opportunities—helping them build income, influence, and a lasting legacy while playing for the NBXL and beyond.
But our mission extends beyond the NBXL.
The same philosophy and advisory services are available to athletes, teams, organizations, and individuals committed to Winning Where It Matters®.
FOUNDER'S MESSAGE
Success is often defined by those who control the narrative.
For too long, success in life, business, and sports has been defined by those in power — controlling the narrative.
That never made sense to me.
I’ve always had a different philosophy — one I developed and call Winning Where It Matters®.
A mindset about choosing your own path and defining success on your own terms — through understanding, perspective, and action.
For over 20 years, it’s guided how I’ve lived, built, and moved — personally and professionally, while sharing it with others along the way.
It’s what led me to create the NBXL, The Pros Brand, and the platform that brings it all to life, each built independently, yet connected by that same mindset — guided by faith in God, the foundation of it all.
Some of us don’t need to win everywhere — just where it matters.
Christian Villar, MPA
Through original conversations, stories, experiences, and educational programming, WWIM focuses on defining and achieving success on your own terms — personally, professionally, and through service to others.
WWIM Programming
* Personal Development
* Athlete & Team Development
* Entrepreneurial Development
* Founder Conversations
* Real-Life Stories
* Community & Impact
* Special Experiences
Winning Where It Matters — where success is defined and achieved on your own terms.
THE PHILOSOPHY
Defining success and what matters on your own terms, then aligning your life accordingly.
Winning where it matters begins with ownership.
Ownership of:
• Who you are
• How you think
• The decisions you make
• The direction you choose
WWIM is for individuals, teams, and organizations who value substance over noise, alignment over approval, and long-term vision over short-term wins.
For those who choose to define success on their own terms.
THE MINDSET
Winning Where It Matters® mindset is built on three principles:
Understanding.
Perspective.
Action.
Applied across both personal and professional life.
Inside organizations.
Across teams.
In real environments.
For those who choose their own path - and define success on their own terms.
A standard.
A discipline.
A way of life.
WINNING WHERE IT MATTERS
THE SYSTEM
The practical application of the WWIM Philosophy and WWIM Mindset.
Applying Understanding, Perspective, and Action consistently across:
• Personal Development
• Athlete & Team Development
• Entrepreneurial Development
EXPERIENCE WWIM
WWIM IN PRACTICE
Developed, lived, and proven — personally and professionally — and shared with individuals, athletes, entrepreneurs, and organizations for over 20+ years.
Work one-on-one with Christian Villar to learn and apply the Winning Where It Matters® philosophy to your personal or professional development.
Build your mindset, strengthen your perspective, and apply WWIM across business, nonprofit, athletics, leadership, and life.
Start your business or nonprofit today.
Develop your team.
Strengthen your direction.
Win where it matters.
WWIM SPEAKING OPPORTUNITIES
Villar is available to speak about his personal and professional journey and topics centered around teaching and applying the Winning Where It Matters® philosophy through a mindset of Understanding, Perspective, and Action.
At:
• Schools & Universities
• Sports Organizations & Teams
• Faith-Based & Community Organizations
• Business & Entrepreneurial Environments
• Workshops, Panels, Podcasts & Live Discussions
THIS IS NOT MOTIVATION. IT IS EXECUTION.
WINNING WHERE IT MATTERS®
Some of us don’t need to win everywhere — just where it matters.
BOOK VILLAR
WWIM EVENTS
Attend WWIM-hosted conversations, workshops, panels, live experiences, and future community events created and centered around teaching and applying the Winning Where It Matters® mindset and led by Christian Villar and Winning Where It Matters®.
Find out how to join our upcoming WWIM events either in person or online.
INQUIRE ABOUT EVENTS